Avery Levitt Design Portfolio – Staff Product Designer

Product designer with 10 years building B2B SaaS platforms from 0-1 through scale. Currently Staff Product Designer at Roofr leading CRM and design systems work. Previously designed hotel and event management platforms at Streampoint.

My work

📥 Roofr Communications
(2025)

Building the foundation for how email and text external communications will work inside Roofr’s CRM platform.

Impact: New revenue driver through texting/phone addon, reduced churn for integrated users, eliminated major enterprise sales objection.

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📇 Roofr CRM MVP
(2023)

Designed Roofr’s core CRM features for lead-to-completion job management and sales pipeline tracking.

Impact: Positioned Roofr to compete in the $2B+ construction CRM market, task completion to 1,500/month and 33% workflow adoption among paid subscribers within first year.

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🎨 Roofr Design System
(2022-Present)

Built Roofr’s foundational design system and led a comprehensive rebuild using Figma’s latest capabilities

Impact: Increased sprint velocity organization-wide. 400+ components created, dynamic variables for instant dark mode support, 20,000+ weekly inserts.

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🛌 Resiada Hotel Platform
(2019-2022)

Designed the 0-1 and 1-2 versions of Streampoint’s B2B+B2C Resiada hotel room management platform.

Impact: 2019 winner of SISO Event Innovation Battlefield, streamlined block management for 500+ events, reduced booking time by 60%, 0 to 6 figure revenue.

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🤖 Automations
(2022)

Designed the registration logic/rules engine for Streampoint’s B2B SaaS event platform.

Impact: Reduced custom workflow setup time, enabled complex event logic building without needing any developer resources.

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🔎 Global Search
(2022)

Designed the unified search functionality consolidating event and reservation lookup into a single interface.

Impact: eliminated a multi-step workflows that was creating friction for customer service teams, sped up search resolution by ~20%.

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About me

I’m a product designer with 10+ years building B2B SaaS platforms. I’m drawn to complex workflow problems where thoughtful design can eliminate entire categories of user friction. I believe the best design work happens at the intersection of user needs, business strategy, and technical constraints.

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Outside of work

My main hobbys are entertaining my dog, cooking+food, home theatre, cars, 3d printing, and going down random rabbit holes on YouTube. In the last year I’ve been obsessed with building a few ESP32 based sensors (remote propane tank level via a hall effect sensor & water cistern via a mmWave sensor)

My work

📥 Roofr Communications (2025)

📇 Roofr CRM MVP (2023)

🎨 Roofr Design System (2022-Present)

🛌 Resiada Hotel Platform (2019-2022)

🤖 Automations (2022)

🔎 Global Search (2022)

About me

📥 Roofr Communications
(2025)

📇 Roofr CRM MVP
(2023)

🎨 Roofr Design System
(2022-Present)

🛌 Resiada Hotel Platform
(2019-2022)

🤖 Automations
(2022)

🔎 Global Search
(2022)